So you're okay with customers being taken advantage of for missing a small detail? Okay then......
I am not ok with any attempt to mislead or take advantage of anyone.
However, I am also not ok with people shifting blame from where it should be placed when the means to not be taken advantage of are in place from the beginning.
If there wasn't a check box at all or if there was no fine print or if it was hidden on another page, and you got signed up for 'extras' then you are being taken advantage of beyond your control. And have every right to be outraged.
But that isn't the case here.
There is a check box and whether checked or not from the start shouldn't make any difference. The fact that the box is there indicates an available choice and puts the responsibility for seeing what it does squarely on your shoulders.
I don't like the idea of the little check box any more than you appear to but I accept the fact that it is there and that if I don't see what it does there may be consequences not to my likeing if I ignore it and proceed with the purchase.
But then personal responsibility, like common sense seems to be waning in favor of government laws which are "protecting us" right out of any kind of free choice we used to have. Soon the government will protect us from ourselves to the point that we won't have any choice left....