I don't see any remembering when Totem was literally giving money away when the buy 1000 credits get 250 or whatever the extra amount was and that lasted longer then a weekend.
That is neither literally nor figuratively giving money away. As you further point out, a company's first priority is to make a profit, and that's exactly what Totem did with that promotion. Giving money away? You have to be joking. It was an interesting promotion for sure. Much more interesting than those "special event" cards that appear in the store as a bait yet can't be bought. But it was in no imaginable way giving money away.
A company first priority is to make a profit. The money is not at the 3 diamond level. We already getting a heck of a discount and more than likely we already either have all the cards or have picked all the cards we mostly want. If this was my company I would be going after the lower users and getting them hooked in as well.
And there's nothing to be said against the present game per se. It is indeed interesting for new customers, there's absolutely no doubt about it. The problem is that: a- those "special event" cards are put in as a bait to get big collectors to jump in; and b- both rate and probability are apparently making it very, very costly for those who take the bait.
Yes, they shouldn't take the bait, but they do and they end out with the feeling of getting ripped off. This has nothing to do with "lower users" who actually benefit a lot from this. This has to do with upsetting big customers and not caring a fig about it.
As with most HOBBIES in life you never going to get back what you put in it so you either pay the cost and keep enjoying or finally say enough is enough and get out of it. That's really your only 2 options.
This is not a hobby. This is a product. We're not idle players, we're customers. Where's the enjoyment when you feel like you're being played like a fiddle for money?
And there's a third option (as there is ALWAYS whenever anyone says that there are only 2 options). You can also voice your concerns in the hope that the company actually cares for its customers. That is actually the way the vast majority of service firms have been going for decades now. "Take it or leave it" cannot be considered a fine business model anymore.