thats called business, the bottomline profits.... no profit, no business!!
Actually thats how you run a business in to the ground unless you have a product that is either a) live saving with a patent, b) extremely addictive and likely ruled illegal long term, or c) government subsidized
Sorry but the best companies typically look to balance and give lots of value for lots of profit taken. If your profit margins are too large competition will enter the space with a better value proposition to the consumer and in 2020 people are not afaird of switching brands at the drop of the hat for a better value prop.
Has that limit been hit I have zero clue but I do know just looking at profits is about the worst way to run a long term successful business. Maybe you are in your late 60's/70s though and can care less if the business goes under in 5-10 years time.