cont-
The new site should put new cards on a timer instead of quantity limit.
"Oh gee, we sold 5,000 of the new jana card during her 4 hours" That is not a bad thing. You made 5,000 customers happy and got 5,000 tickets.
Those revenue would balance out. The 4,600 that were left out are not all going to purchse the show for 2 tickets.
Make smiles not frowns.