@ComteDraculaThis number does not impress me.
I agree.
It seems to be human nature to us whatever metrics are easy to gather rather than those that are most meaningful. In my field, software development, it is much easier to measure cost and completion date than quality, so most managers focus on those with often disasterous results.
Rather than just the number of user, a more meaningful measure would be the number that average one visit per day or per week. I'm one of the 10,000, but I haven't wanted to invest the time to make sense of Discord so I only visit about once a month and I get very little out of my visits.
I also do data analytics. I'm not a Data Scientist with big data and machine learning, but I do some time profiling and other simple pattern work. I'm sure Totem has data like:
1. The percent of customers that nevery buy more the 5 cards and the average time between the first and last card.
2. The number of customers who haven't purchased a card in the last 6 months and time between their first and last purchase and the total number of cards purchased.
3. The number of customers who have purchased at least 5, 10, 20, 30 cards in the past month and the number of cards they currently own. Also, the date of their first purchased.
I would guess that most customers follow about half a dozen different patterns from samplers who don't like the product (item 1) to collectors and that the collectors are probably grouped into 2-3 different patterns. There is probably a pattern of people who are good customers until the novelty wears off.